As a core benchmark project for the quality improvement and upgrading of Dongping's cultural and tourism industry, the New Song Dynasty Ever-Bright City has rapidly become a new hotspot for night-time cultural and tourism consumption in Shandong since its self-renewal and opening. With its immersive Song Dynasty market experience and Water Margin characteristic business formats, it has quickly emerged as a new hot spot for night-time cultural and tourism consumption in Shandong. During the Spring Festival holiday, a total of 417,000 tourists were received, and the topic exposure on social media platforms exceeded 630 million times, ranking among the top ten most popular scenic spots in China on Douyin. Facing the continuously rising pressure of tourist flow, the scenic area has joined hands with Wanfu Technology to launch an intelligent tourist flow analysis and control system, injecting new impetus into the operation of the scenic area, tourist experience and safety guarantee with AI digital technology.
Accurately perceive the passenger flow in all scenarios and solve the pain points of high-traffic operation
As an open cultural and tourism district, the New Song Dynasty Ever-Bright City has a scattered business format and complex tourist flow routes. The traditional manual method of counting the number of visitors has long been unable to meet the demand for large-scale reception. Wanfu Technology's tailor-made passenger flow analysis and control system for scenic spots achieves real-time collection of passenger flow data throughout the entire area by deploying AI smart cameras at the park's entrances and exits, core performance venues, and popular business areas. The system can accurately count the real-time number of people and the flow of people entering and leaving each area, automatically generate a heat distribution map of tourists, and the operation team can intuitively grasp where the crowds are dense and where the areas are vacant in the park without on-site inspection, completely solving the industry pain points of scattered crowds and inaccurate statistics in open blocks.
During peak tourist periods such as May Day and the Spring Festival, the system can automatically trigger tiered flow control warnings based on the maximum carrying capacity of the scenic area. When the passenger flow in the core area approaches saturation, the platform will immediately send reminders to the operation staff, and coordinate with the entrance ticketing system of the scenic area and the external traffic guidance mechanism to start the diversion plan in advance. The flow control notices and off-peak travel initiatives issued by scenic spots during previous holidays were precisely supported by the precise data provided by this system. This effectively prevented excessive gathering of tourists in certain areas and ensured the safety of the visiting order.
Data-driven refined operation activates new growth in cultural and tourism consumption
Unlike ordinary people flow counters, the passenger flow system created by Wanfu Technology for the New Song Dynasty Ever-Bright City not only "sees people", but also "understands people". The system can automatically analyze the tourists' visiting routes, duration of stay, and distribution of popular check-in spots, helping the scenic area operation team accurately grasp the popularity of different performance shows and different types of stores. Based on these data, the scenic area can flexibly adjust the performance schedule, increase the number of performances of popular shows during peak tourist hours, and at the same time optimize the layout of shops according to the gathering patterns of tourists, and launch targeted marketing activities that match the rhythm of the flow of people.
Previously, the average stay time of tourists at the New Song Dynasty Ever-Bright City exceeded 5 hours, and the average consumption per person was nearly 87 yuan. The data from the passenger flow analysis is precisely the important support behind this. The operation team reviews the effect of each festival event through passenger flow data, calculates the output per square meter in different areas, and continuously optimizes the experience design of the "1+4+N" immersive performance matrix, fully releasing the appeal of the Song Dynasty's market culture and the Water Margin's characteristic business forms.
Integrate the layout of mountain and lake cultural tourism to facilitate coordinated regional development
With the implementation of the "Taishan + New Song Dynasty Ever-Bright City" mountain-lake linkage model, the two places have launched free direct buses and offered combined ticket discounts, leading to a continuous increase in the number of cross-regional tourists. The passenger flow system of Wanfu Technology can be integrated with the ticketing system and traffic dispatching platform of the scenic area, and in real time connect the data of tourists diverted from Mount Tai. This helps the scenic area predict the peak of cross-regional passenger flow in advance, and coordinate the peripheral parking lots and bus lines to make preparations for reception, making the cultural and tourism chain of "mountain - city - lake" operate more smoothly.
From the Pioneer Bookstore in Nanjing Garden Expo Park to the TEDA Aircraft Carrier Theme Park in Tianjin, from the Shanshan Outlets in Nanchang to the Nanshan Ski Resort in Beijing, Wanfu Technology's AI passenger flow analysis solutions have been implemented in dozens of cultural tourism and commercial scenarios across the country. The delivery and use of the intelligent passenger flow system of the New Song Dynasty Ever-Bright City not only build a digital defense line for the safe operation of the scenic area with large traffic, but also provide a replicable industry sample for the intelligent upgrade of immersive cultural tourism projects, helping Dongping's cultural tourism to steadily move from "booming traffic" to a new stage of "quality operation".
