As the global technology industry's attention is focused on the 2026 CES Electronics show in Las Vegas, USA, a revolution about "data-driven decision-making" is unfolding. At this technology feast gathering the world's top enterprises, Wanfu Technology, with its independently developed AI customer flow analysis solution , provided full-chain empowerment from customer flow insight to business conversion for participating brands such as TCL, redefining the data value standards of technology exhibitions.
I. The "Data Battlefield" of CES 2026: The Value Leap from Traffic to Retention
The exhibition area of this year's CES has exceeded 500,000 square meters, attracting over 4,500 enterprises to participate. It is expected that the number of professional visitors will reach 180,000. Amidst such a vast deluge of data, traditional methods of passenger flow statistics have shown signs of fatigue - the error rate of infrared sensing exceeds 30%, WiFi positioning fails to distinguish exhibitors from visitors, and manual inspection is costly and has poor timeliness. Through the multimodal AI perception system , Wanfu Technology has raised the accuracy of passenger flow analysis to 98.7%, achieving three core breakthroughs:
- Full-scene dynamic tracking : Based on visitor movement trajectory analysis technology, it captures in real time the movement trajectory, stay duration and interaction behavior of visitors in the TCL exhibition area. For instance, the system can accurately identify the duration and number of times viewers stay in front of the SQD-Mini LED TV, and automatically generate a "regional attention heat map".
- Cross-dimensional data fusion : Connect audience profiling (age/occupation/consumption preference), exhibit interaction data (operation frequency/experience duration), and commercial conversion data (negotiation intention/order conversion) to build a closed-loop analysis model of "traffic - interest - conversion". At TCL's "Smart Sensing · Boundless" vehicle-Home interconnection exhibition area, the system found that male visitors aged 35 to 45 paid 42% more attention to the PHUD panoramic head-up display than the industry average, directly prompting TCL to adjust its overseas promotion strategy for this product.
- Real-time Early Warning and Dynamic optimization : When the crowd density in a certain exhibition area exceeds the safety threshold, the system automatically triggers the diversion plan and guides the audience to the low-density area through the navigation screen in the exhibition hall. In the experience area of TCL Palm Vein Smart Door Lock D2 Pro, the system dynamically adjusts the configuration of demonstration personnel based on the queue duration, increasing the reception capacity per unit time by 65%.
Ii. TCL's "Data Achievements" : Value Extension from the exhibition Stand to the Global Market
With the support of Wanfu Technology, the TCL exhibition area became the "data benchmark" of CES 2026:
- Exhibition Area efficiency improvement : Through the analysis of visitor flow behavior, the layout of exhibits was optimized, increasing the audience contact rate of core exhibits from 68% to 91%
- Business opportunity conversion acceleration : Among the high-intent customers pre-matched by the system, 87% completed in-depth negotiations and several signed cooperation agreements on the spot during the exhibition period
- Brand Value amplification : The "Audience Satisfaction Report" generated based on audience emotion recognition technology helped TCL win the "CES Best Innovation Experience Award"
What is more worth noting is that the " Post-Exhibition Data Asset Package " customized by Wanfu Technology for TCL includes
- Audience behavior database: Covering the interaction trajectories and preference tags of 12,000 professional visitors
- Competitive benchmarking analysis: Compare the exhibition area traffic, dwell time and conversion rate of brands such as Samsung and LG
- Global Market Insights: By integrating the nationality distribution and purchasing intentions of the audience, generate entry strategies for the three major markets of North America, Europe, and the Asia-Pacific region
Iii. In-depth Technical Exploration: The "Triple Engine" of Wanfu Passenger Flow Analysis
- AI Perception Layer : The self-developed "Sky Eye" visual recognition system supports simultaneous detection of 200 people, with recognition accuracy reaching the millimeter level. Even in low-light environments, it can still maintain an accuracy rate of over 95%.
- Data Computing layer : Equipped with edge computing nodes, it achieves real-time processing of 100,000 data points per second with a latency of less than 50 milliseconds, ensuring immediate response to decision-making instructions.
- Decision-making Application layer : The "Smart Booth" middle platform system based on deep learning can automatically generate exhibition area optimization suggestions, audience portrait reports, and competitive product analysis models, supporting multi-terminal collaboration on PC, mobile, and large screens.
Iv. The "Data Revolution" of Global Exhibitions: Paradigm Upgrade from CES to Industrial Ecosystem
The solutions of Wanfu Technology have verified their value in over 300 large-scale exhibitions worldwide
- At the IFA exhibition in Germany, helped Bosch increase the booth conversion rate by 40%
- At the MWC exhibition in Shanghai, 12 high-potential market segments were identified for Huawei
- At the CEATEC exhibition in Tokyo, it helped SONY optimize the display logic of its exhibits, extending the average visitor stay time by 2.3 times
As the official CES commented: "Wanfu Technology has redefined the data value of technology exhibitions - it is not only a traffic statistics tool, but also a strategic hub connecting exhibitors, visitors and the market."
In 2026, as technology exhibitions enter the "data-driven 2.0" era, Wanfu Technology is using AI as a pen to write a new chapter of global industrial innovation. Contact us immediately to get the exclusive "CES 2026 Data Report" and customized solutions, making every participation a strategic fulcrum for your enterprise's growth.